領(lǐng)英營銷要如何撰寫InMail？

你可以嘗試著快速將LinkedIn對(duì)話移動(dòng)到郵件。潛在客戶在收件箱中花費(fèi)的時(shí)間更多，因此通過郵件獲取回復(fù)是個(gè)不錯(cuò)的選擇。

模板：

Hi[prospect name],

Are you[seeing X pain,hoping to meet Y goal]?I ask because[client#1]and[client#2],both in your[industry,market,region,product space],experienced this[challenge,opportunity].

There’s a great[ebook,white paper,blog post]I can send you on this topic.It might be easier to send over email so I can highlight the sections you’ll find most useful--what’s your address?

Best,

[Name]

下面都是LinkedIn消息第一行的重要參考信息。不僅能表現(xiàn)出對(duì)個(gè)人潛在客戶的了解非常具體，而且還能證明在聯(lián)系客戶前做足了功夫，體現(xiàn)自己的專業(yè)程度。

這里有三個(gè)例子：

1）對(duì)好消息進(jìn)行祝賀

Hi[name],

Congrats on[accomplishment]--that’s impressive considering[reason].Are you working on any similar projects these days?

Best,

[Your name]

2）“Read your recommendation”

Hey[name],

I just read your recommendation from[recommender].It seems like you excel in[business area,skill].What’s your[process,approach]?

Cheers,

[Your name]

3）對(duì)對(duì)方的背景感興趣

Hi[name],

Judging by your recommendations,you’re an expert in[field].How did you originally become interested in that?

Have a good[day of the week],

[Your name]

這些消息都有以下特點(diǎn)：簡短、簡單，最重要的是，令人滿意。一旦與潛在客戶開始對(duì)話，也了解了他們的目標(biāo)，就可以開始多描述自己的價(jià)值，并展示解決方案。