LAZADA搜索推廣專(zhuān)業(yè)詞匯介紹

Spend花費(fèi)

Total actual spend amount.實(shí)際花費(fèi)總金額

Impressions曝光

The number of times your promoted product is shown.推廣商品被展示的次數(shù)。

Click點(diǎn)擊

The number of times someone clicked on your promoted product.推廣商品被點(diǎn)擊的次數(shù)。

Clickthrough rate(CTR)點(diǎn)擊轉(zhuǎn)化率

The ratio showing how often people who see your promoted product end up clicking on it.It’s calculated as Clicks divided by Impressions.

推廣商品點(diǎn)擊和曝光的比率。

CPC(cost-per-click)

The average amount you pay each time someone clicks your promoted product.It’s calculated as Spend divided by Clicks.

推廣商品每次被點(diǎn)擊時(shí)，推廣方平均支出的費(fèi)用。

Conversion Rate(CR)轉(zhuǎn)化率

How often,on average,a promoted product click leads to its unique SKU being sold.It’s calculated as Unique SKU sold divided by Clicks.

轉(zhuǎn)化次數(shù)或銷(xiāo)售件數(shù)和推廣商品點(diǎn)擊數(shù)的比率。計(jì)算公式是單一SKU銷(xiāo)售次數(shù)/點(diǎn)擊數(shù)。

Units Sold銷(xiāo)售件數(shù)

The total number of units sold after someone clicks your promoted product.

點(diǎn)擊推廣商品后產(chǎn)生的銷(xiāo)售總件數(shù)。

Revenue收入

點(diǎn)擊推廣商品后產(chǎn)生的銷(xiāo)售總收入。Revenue generated from units sold after someone clicks your promoted product.

Return on Investment(ROI)投資回報(bào)率

The revenue that resulted from Sponsored Search compared to the amount you've spent on Sponsored Search.It’s calculated as Revenue divided by Spend.

由推廣投入所帶來(lái)的的收入和推廣花費(fèi)的比率。計(jì)算公式是收入/花費(fèi)。

Store CR店鋪轉(zhuǎn)化率

How often,on average,a promoted product click leads to any product sold from your store listings.It’s calculated as Store Unique SKU sold divided by Clicks.

平均而言，一個(gè)推廣點(diǎn)擊引導(dǎo)的店鋪任一商品成交的比率。計(jì)算公式是店鋪單一SKU成交次數(shù)除以點(diǎn)擊數(shù)。

Store Unit Sold店鋪銷(xiāo)售件數(shù)

The total number of units sold from your store listings after someone clicks your promoted product.點(diǎn)擊推廣后，經(jīng)由您推廣商品詳情頁(yè)所引導(dǎo)的商品成交總件數(shù)。