Snapchat小型企業(yè)指南

When it comes to business,every social media platform is a potential new marketing channel.The problem,however,is that there are so many channels out there that it is impossible to concentrate on them all.That said,there are some you shouldn’t ignore and one of these,that continues to go from strength to strength,is Snapchat.

在業(yè)務(wù)方面，每個(gè)社交媒體平臺(tái)都是潛在的新?tīng)I(yíng)銷渠道。但是，問(wèn)題在于那里有太多的渠道，不可能集中精力于所有渠道。就是說(shuō)，有一些你不容忽視的，而其中之一就是Snapchat，這種力量不斷發(fā)展。

Today,Snapchat has more active daily users than Twitter with over 178 million people viewing an incredible 10 billion posts each day.And with a focus on visual media,it’s a great opportunity for businesses to use a range of creative marketing techniques to engage new customers,build your brand and sell products.

如今，Snapchat的每日用戶數(shù)量超過(guò)Twitter，每天有1.78億人瀏覽令人難以置信的100億條帖子。對(duì)于視覺(jué)媒體而言，這是企業(yè)利用各種創(chuàng)造性營(yíng)銷技術(shù)吸引新客戶，建立品牌和銷售產(chǎn)品的絕佳機(jī)會(huì)。

In this guide,we’ll tell you all you need to know about Snapchat and how you can use it to market your business.

在本指南中，我們將告訴您所有需要了解的Snapchat，以及如何使用它來(lái)營(yíng)銷您的業(yè)務(wù)。

What is Snapchat?Snapchat is a quirky camera app that lets users send‘Snaps’to each other.A Snap is an image or a video of 10 seconds or less.What’s quirky about Snapchat is that anything you post only has a limited lifespan.Once all recipients have seen it,it disappears permanently.Besides individual Snaps,you can create a‘Story’comprised of individual Snaps but even these only last for 24 hours.In addition,you can also send short-lived,real-time,text messages to friends–these are called‘Chats’.

什么是Snapchat？Snapchat是一個(gè)古怪的相機(jī)應(yīng)用程序，可讓用戶彼此發(fā)送“快照”?？煺帐?0秒或更短的圖像或視頻。關(guān)于Snapchat的古怪之處在于，您發(fā)布的任何內(nèi)容都只有有限的使用壽命。一旦所有收件人都看到了它，它將永久消失。除了單個(gè)快照之外，您還可以創(chuàng)建一個(gè)由單個(gè)快照組成的“故事”，但是這些故事只能持續(xù)24小時(shí)。此外，您還可以向朋友發(fā)送短暫的實(shí)時(shí)文本消息，這些消息稱為“聊天”。

Snapchat facts Here are some interesting facts that show how Snapchat can be an attractive prospect for small businesses.

Snapchat事實(shí)以下是一些有趣的事實(shí)，它們說(shuō)明Snapchat如何成為小型企業(yè)的誘人前景。

In terms of users,Snapchat is more popular than Twitter,LinkedIn or Pinterest

在用戶方面，Snapchat比Twitter，LinkedIn或Pinterest更受歡迎

It has high user engagement–over 60%of users post a Snap every day

它具有很高的用戶參與度–每天有超過(guò)60％的用戶發(fā)布Snap

Three-quarters of users make a purchase through Snapchat every month

每月有四分之三的用戶通過(guò)Snapchat進(jìn)行購(gòu)買

It’s ideal for companies targeting millennials.Over 70%of users are under 35.

對(duì)于針對(duì)千禧一代的公司而言，它是理想的選擇。超過(guò)70％的用戶年齡在35歲以下。

It’s still an emerging channel.Despite its popularity,99%of companies have yet to take advantage of Snapchat,meaning there’s plenty of opportunity for those who get in first.

它仍然是一個(gè)新興的渠道。盡管它非常流行，但仍有99％的公司尚未利用Snapchat，這意味著對(duì)于那些首先進(jìn)入Snapchat的人來(lái)說(shuō)，還有很多機(jī)會(huì)。

Realistic branding opportunities Because of the short-lived nature of Snapchat posts,it’s not a platform where businesses are going to spend thousands of pounds creating lots of professional videos.Instead,it’s an ideal place for quick,entertaining posts that offer an insight into the life of your brand.It’s for showing what happens behind the scenes or taking snaps of people,places and events and highlighting your values.By doing this,you can show the human side of your business to create connections and build relationships.

現(xiàn)實(shí)的品牌商機(jī)由于Snapchat帖子的短暫性，它不是企業(yè)要花數(shù)千英鎊制作大量專業(yè)視頻的平臺(tái)。取而代之的是，這里是發(fā)布快速有趣的文章的理想之地，可讓您深入了解品牌的生活。它用于顯示幕后發(fā)生的事情或捕捉人物，地點(diǎn)和事件的快照，并突出您的價(jià)值。通過(guò)這樣做，您可以展示業(yè)務(wù)的人性來(lái)建立聯(lián)系并建立關(guān)系。

Snapchat can also be used for posting Snaps about new products or services,for promoting events and even for offering discounts or running competitions.If you send out a discount voucher,for example,users can save it to their phone for later use.

Snapchat還可以用于發(fā)布有關(guān)新產(chǎn)品或服務(wù)的快照，促銷活動(dòng)，甚至提供折扣或進(jìn)行比賽。例如，如果您發(fā)送折扣券，則用戶可以將其保存到手機(jī)中以備后用。

Setting up Snapchat Setting up Snapchat is easy.Just download the app from your app store(Google or Apple,etc.)and sign up for a new Snapchat account.To keep things consistent,have the same username as you do on your other social media accounts.This will help followers find you when they search across different platforms.

設(shè)置Snapchat設(shè)置Snapchat很簡(jiǎn)單。只需從您的應(yīng)用商店(Google或Apple等)下載該應(yīng)用，然后注冊(cè)一個(gè)新的Snapchat帳戶即可。為了保持一致，請(qǐng)使用與其他社交媒體帳戶相同的用戶名。這將有助于追隨者在不同平臺(tái)上進(jìn)行搜索時(shí)找到您。

Once you have registered your account,the first thing you need to do is to make sure the‘Stories’feature,which keeps your posts live for 24 hours,is set to public so that all your followers can see them.To do this,tap the ghost icon to navigate to Settings,select View My Story and set to‘Everyone’.

注冊(cè)帳戶后，您要做的第一件事就是確保將“故事”功能(可將您的帖子保持24小時(shí)有效)設(shè)置為公開(kāi)，以便所有關(guān)注者都能看到它們。為此，請(qǐng)點(diǎn)擊幻影圖標(biāo)以導(dǎo)航至“設(shè)置”，選擇“查看我的故事”并設(shè)置為“所有人”。

Adding friends You can only share your Snaps and Stories with your friends,so it is important that you begin to add friends as soon as possible.If you already have other social media accounts,use these to get the message out that you are now posting on Snapchat.What you’ll find is that those who prefer using Snapchat will be the ones to add you.

添加朋友您只能與朋友分享快照和故事，因此盡快開(kāi)始添加朋友很重要。如果您已經(jīng)有其他社交媒體帳戶，請(qǐng)使用這些帳戶發(fā)出消息，告知您現(xiàn)在正在Snapchat上發(fā)帖。您會(huì)發(fā)現(xiàn)，那些喜歡使用Snapchat的人將成為添加您的人。

You can add friends by searching for their username,from your address book,by posting your Snapcode(like a QR code)or your username to other social media platforms,or by inviting contacts who are non-Snapchat users to sign up and make friends.

您可以通過(guò)從通訊錄中搜索他們的用戶名，將您的Snapcode(如QR碼)或用戶名發(fā)布到其他社交媒體平臺(tái)，或邀請(qǐng)非Snapchat用戶的聯(lián)系人注冊(cè)并結(jié)交朋友來(lái)添加朋友。

One great feature of Snapchat is its‘Add Nearby Users’feature which lets you invite anyone in your immediate vicinity.This is ideal for organisations that have bricks and mortar stores or which run events.If you have a shop,for example,you can send an invite to every Snapchat user that enters your store.

Snapchat的一項(xiàng)重要功能是其“添加附近的用戶”功能，可讓您邀請(qǐng)附近的任何人。對(duì)于擁有實(shí)體店或舉辦活動(dòng)的組織而言，這是理想的選擇。例如，如果您有一家商店，則可以向進(jìn)入商店的每個(gè)Snapchat用戶發(fā)送邀請(qǐng)。

Creating and sharing content Creating content on Snapchat is very easy.When you open the app,you open your camera.All you have to do is take a picture or a short video.Once you’ve finished,you’ll then be taken to the editing screen where you’ll be given a range of editing options to embellish your Snap.These include:

創(chuàng)建和共享內(nèi)容在Snapchat上創(chuàng)建內(nèi)容非常容易。打開(kāi)應(yīng)用程序時(shí)，您將打開(kāi)相機(jī)。您所要做的就是拍照或錄制短片。完成后，您將被帶到編輯屏幕，在該屏幕上，您將獲得一系列用于修飾快照的編輯選項(xiàng)。這些包括：

Stickers–like sticky notes

貼紙–便簽

Captions

字幕

Doodles

涂鴉

Tint brush(currently still image only)

淡色畫筆(當(dāng)前僅靜態(tài)圖像)

Filters–these let you add a wide range of text and graphic overlays and photo effects to your Snaps.(You’ll need to turn filters on in the settings first.)

濾鏡–這些濾鏡使您可以在快照中添加各種文本和圖形覆蓋以及照片效果。(您需要先在設(shè)置中打開(kāi)過(guò)濾器。)

Once you’ve finished editing and are happy with your Snap,you can decide which contacts you’d like to send it to.This is very helpful if you are marketing to different groups of Snapchat users as you can send out different Snaps to different people.To post your Snap,simply click the blue arrow icon at the bottom of your screen.Following this,the app then changes to the feed screen.

完成編輯并對(duì)Snap滿意后，您可以決定要將其發(fā)送給哪些聯(lián)系人。如果您要向不同組的Snapchat用戶進(jìn)行營(yíng)銷，這將非常有用，因?yàn)槟梢詫⒉煌腟nap發(fā)送給不同的人。要發(fā)布快照，只需單擊屏幕底部的藍(lán)色箭頭圖標(biāo)。然后，該應(yīng)用程序?qū)⑶袚Q到供稿屏幕。

Analytics User engagement data is important for any business looking at the impact of their social media strategy.Luckily,Snapchat has this built in.If you tap on the dots to the right of your Story,you’ll be shown your Story analytics.These show you which users have viewed your Story and who has saved your Snaps to their phones.There is also a host of third-party applications you can use to give even greater insight into your user engagement.

Google Analytics(分析)用戶參與度數(shù)據(jù)對(duì)于任何關(guān)注其社交媒體策略影響的企業(yè)都非常重要。幸運(yùn)的是，Snapchat內(nèi)置了此功能。如果單擊Story右側(cè)的點(diǎn)，則會(huì)顯示Story分析。這些可以顯示哪些用戶查看了您的故事，以及哪些用戶已將您的快照保存到手機(jī)中。您還可以使用許多第三方應(yīng)用程序來(lái)進(jìn)一步了解用戶參與度。

Conclusion As you can see,Snapchat is one of the easiest social media platforms to set up and get running.It’s perfect for marketing to young,millennial audiences who love this kind of highly visual,fast-paced interaction and it’s a fun and exciting way to promote your brand,products and events.Hopefully,this guide will have shown you all the basic things you need to get your Snapchat account off the ground and to start posting.

結(jié)論正如您所看到的，Snapchat是最易于設(shè)置和運(yùn)行的社交媒體平臺(tái)之一。這是向喜歡這種高度視覺(jué)化，快節(jié)奏互動(dòng)的年輕千禧年受眾進(jìn)行營(yíng)銷的理想選擇，這是一種推廣品牌，產(chǎn)品和活動(dòng)的有趣而令人興奮的方式。希望本指南將向您展示啟動(dòng)Snapchat帳戶并開(kāi)始發(fā)布所需的所有基本知識(shí)。

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