對(duì)于絕大多數(shù)外貿(mào)業(yè)務(wù)員來(lái)說(shuō),領(lǐng)英(LinkedIn)都是一個(gè)非常重要且有效的客戶(hù)開(kāi)發(fā)渠道。但領(lǐng)英(LinkedIn)開(kāi)發(fā)客戶(hù)是一個(gè)長(zhǎng)期積累的過(guò)程,無(wú)論是誰(shuí),要想在領(lǐng)英(LinkedIn)進(jìn)行有效的客戶(hù)開(kāi)發(fā),獲得詢(xún)盤(pán)和訂單,必不可少的一項(xiàng)工作就是需要長(zhǎng)期不斷添加領(lǐng)英(LinkedIn)好友,積累增加潛在客戶(hù)數(shù)量。
但在添加領(lǐng)英(LinkedIn)好友的過(guò)程中,我們又必須面臨著申請(qǐng)通過(guò)率低的難題,如何才能提高領(lǐng)英(LinkedIn)添加好友的通過(guò)率?
那我們今天要探討的問(wèn)題就是:如何添加領(lǐng)英(LinkedIn)好友,積累增加潛在客戶(hù)數(shù)量。
01
設(shè)計(jì)完善好個(gè)人領(lǐng)英檔案資料
需要一個(gè)完善的領(lǐng)英(LinkedIn)帳號(hào)職業(yè)檔案以及職業(yè)性強(qiáng)且又富有親和力的照片作為你的領(lǐng)英(LinkedIn)頭像。
02
有效的自定義邀請(qǐng)消息
還有非常重要的一項(xiàng),在發(fā)送領(lǐng)英(LinkedIn)添加好友邀請(qǐng)時(shí),我們需要一段能說(shuō)服客戶(hù)愿意通過(guò)自定義的邀請(qǐng)消息,這可以有效的增加你添加對(duì)方為好友的通過(guò)率
03
7個(gè)邀請(qǐng)消息模板
今天就給大家分享7個(gè)已經(jīng)在實(shí)戰(zhàn)中充分證明過(guò)的領(lǐng)英(LinkedIn)添加好友的的邀請(qǐng)消息模板。
實(shí)戰(zhàn)模板一:
Hi{name},
I came across your profile on LinkedIn and noticed that you have worked in home textile industry for many years and had quite a unique career.
Please give me the opportunity to connect with you and learn more from you.
實(shí)戰(zhàn)模板二:
Hi Jeff,
Came across your profile here on LinkedIn and would love to connect.
I am a Bluetooth headset product expert,and l've spent 5 years in this field.
Pls accept this invitation,maybe one day we can work together and make your business more profitable.
Thanks in advance.
Charles
實(shí)戰(zhàn)模板三:
Hi dear,
This is Sunny,CEO of公司名字,I'd like to be your fan on Linkedin,I have over 20 years'experience in XXXX Industry,any questions,I'm happy to help.
Hope I can be your friend here.
Either way,keep up your awesome work on LinkedIn.
Cheers,
Sunny
實(shí)戰(zhàn)模板四:
Dear··,
This is···,I am very glad to know you on LinkedIn.
And I hope to be connected with you and talk more about··(一定要是對(duì)方能感興趣的points)in further days together.
Best regards,
···
實(shí)戰(zhàn)模板五:
Hi Jane,
LinkedIn showed me your profile multiple times now,so I checked what you do.
I really like your work and as we are both in the creative industry–I thought I’ll reach out.
It’s always great to be connected with like-minded individuals,isn’t it?
Audrey
實(shí)戰(zhàn)模板六:
Hi··,
Good afternoon/morning/day.
This is··from China.I am also in··industry,
and I have some questions need your help.
Could you pls kindly accept my invitation?
Thanks in advance.
···
Best regards
實(shí)戰(zhàn)模板七:
Hi Mark,
I saw your profile("People Also Viewed")while viewing one of our mutual connections.
Was hoping we could connect here on LinkedIn,too.I'll work hard to post valuable posts&articles.
And,I look forward to yours.
Thanks for considering the connection request.
Take care,Joey
大家可以參照以上7個(gè)模板,然后結(jié)合自身情況和需求進(jìn)行優(yōu)化調(diào)整。
04
避免編寫(xiě)邀請(qǐng)消息會(huì)犯的錯(cuò)誤
在編寫(xiě)領(lǐng)英(LinkedIn)添加好友的邀請(qǐng)消息時(shí),我們一定要明確自己的目的是希望對(duì)方能通過(guò)你的邀請(qǐng),成為你的領(lǐng)英(LinkedIn)好友,所以在語(yǔ)言表達(dá)上要遵循真誠(chéng)、簡(jiǎn)潔、友好的原則。
但很多人在這一步會(huì)犯思維上的錯(cuò)誤,總會(huì)用寫(xiě)開(kāi)發(fā)信的思維來(lái)寫(xiě)領(lǐng)英(LinkedIn)添加好友的邀請(qǐng)消息,指望在這一步能把自己介紹的很詳細(xì),展現(xiàn)出自己公司產(chǎn)品的優(yōu)勢(shì)等等,這是一種很?chē)?yán)重的錯(cuò)誤。
05
領(lǐng)英(LinkedIn)的作用
領(lǐng)英(LinkedIn)作為全球最大的職場(chǎng)社交平臺(tái),它的價(jià)值非常值得我們花費(fèi)時(shí)間去探索。因?yàn)樗粌H僅是獲得更多的潛在客戶(hù),不僅僅是用來(lái)主動(dòng)開(kāi)發(fā)客戶(hù),不僅僅是幫助維系客戶(hù)關(guān)系......
更重要的是領(lǐng)英(LinkedIn)能讓你依托在這個(gè)全球最大的職場(chǎng)社交平臺(tái)上,建立一個(gè)專(zhuān)業(yè)優(yōu)秀的個(gè)人形象展示,傳播一個(gè)富有魅力的個(gè)人品牌價(jià)值。所以無(wú)論是直接開(kāi)發(fā)客戶(hù),還是間接促進(jìn)客戶(hù)信任,領(lǐng)英(LinkedIn)都有著非常重要的作用。