Newzoo ll 洞察阿拉伯聯(lián)合酋長國游戲市場

Players in the United Arab Emirates(UAE)will generate game revenues of$344 million this year.Owing to the market’s high spending power,it is a key opportunity for publishers,developers,and brands in games.

阿拉伯聯(lián)合酋長國（UAE）的玩家今年將創(chuàng)造3.44億美元的游戲收入。由于市場的高消費能力，對于游戲發(fā)行商，開發(fā)商和品牌來說，阿聯(lián)酋的確這是一個重要游戲市場。

Consumer Insights:Gamers in UAE

消費者洞察：阿聯(lián)酋的游戲玩家

In the online population*,70%of women and 74%of men play mobile games,while 49%of women and 64%of men play on console.Click here for more details.

在網(wǎng)絡(luò)人口*中，有70％的女性和74％的男性玩手機游戲，而49％的女性和64％的男性在玩主機游戲。

Picture from:Newzoo.com

An overwhelming majority of the market’s paying gamers(91%)spent money on in-game items or virtual goods in the past six months.Almost a third of men in this group bought in-game currencies in the past six months.

在過去的六個月中，絕大多數(shù)的付費游戲用戶（91％）都曾購買過游戲內(nèi)物品或虛擬商品上。在過去六個月中，該組中幾乎有三分之一的人購買了游戲貨幣。

Puzzle is the top mobile genre,while racing and sports are#1 on PC and console,respectively.

益智游戲是最熱門的移動游戲類型，而賽車和體育在PC和游戲主機上分別排名第一。

Racing is the only genre to make the top three on all platforms,but fighting and racing games are also important genres for UAE’s gamers.

賽車是唯一一個在所有平臺上均進入前三名的游戲類型，但格斗和賽車游戲也是阿聯(lián)酋玩家喜歡的重要游戲類型。

*Base:Active Internet users in selected major cities in the United Arab Emirates.

*調(diào)查基準(zhǔn)：阿拉伯聯(lián)合酋長國部分主要城市的活躍互聯(lián)網(wǎng)用戶。