亞馬遜申訴郵件模板大全（上）

我們來(lái)了解一下如何對(duì)已經(jīng)關(guān)閉銷(xiāo)售權(quán)限的亞馬遜賬號(hào)進(jìn)行申訴呢？

1.搞清楚是什么原因?qū)е履愕馁~戶銷(xiāo)售權(quán)限被移除

賬戶銷(xiāo)售權(quán)限被移除以后亞馬遜一般都會(huì)發(fā)一封Notification給賣(mài)家，賣(mài)家可以通過(guò)這封郵件得知準(zhǔn)確的原因，到底是因?yàn)橘~戶表現(xiàn)差，還是違反亞馬遜的銷(xiāo)售政策或者銷(xiāo)售了平臺(tái)禁售的產(chǎn)品等。

2.評(píng)估你過(guò)往的銷(xiāo)售操作

檢查下你的客戶指標(biāo)，找出那些給客戶帶來(lái)差的用戶體驗(yàn)的訂單和不達(dá)標(biāo)的的參數(shù)；同時(shí)也檢查下你賬戶目前的產(chǎn)品Listing，看看這些產(chǎn)品有沒(méi)有哪些違反亞馬遜的政策（比如侵權(quán)或者假貨之類(lèi)）

3.創(chuàng)建一個(gè)補(bǔ)救的行動(dòng)計(jì)劃

寫(xiě)一個(gè)行動(dòng)計(jì)劃概括一下你在Step 2中發(fā)現(xiàn)的與賬戶銷(xiāo)售權(quán)限被移除有關(guān)的問(wèn)題，提供一個(gè)能夠有效解決相關(guān)問(wèn)題的精確的行動(dòng)計(jì)劃可以很大程度上恢復(fù)你賬號(hào)的銷(xiāo)售權(quán)限。

4.把你申訴的內(nèi)容發(fā)給亞馬遜

補(bǔ)救的行動(dòng)計(jì)劃創(chuàng)建寫(xiě)完后,將其發(fā)送給亞馬遜希望其恢復(fù)您的賣(mài)家銷(xiāo)售權(quán)限。

申訴信的套路5步走：

1.道歉承認(rèn)過(guò)失表明誠(chéng)意

2.將問(wèn)題逐條清楚列出分析

3.依照問(wèn)題順序提出改進(jìn)方式

4.以加強(qiáng)語(yǔ)氣強(qiáng)調(diào)改進(jìn)的決心

5.表達(dá)想要收到回信的迫切

01

申訴郵件范文模板

Dear Amazon seller support:

This is*(店鋪名)writing to you.

第一部分：先向亞馬遜表示感謝，之后介紹下店鋪已經(jīng)取得的成績(jī)（開(kāi)店時(shí)間、訂單量交易額）最后表明意識(shí)到自己的錯(cuò)誤，闡釋原因。

As we are new seller on Amazon,we just sold our first item on 2022-2-*,and until today we sold***orders on Amazon.

We thanks so much that Amazon can provide such chance for us to delivery customers good products.And we are planning to provide more quality products on Amazon and drive our sales to$*,*00,000 a month with***orders,and grow 40-50%every month.

However,we did not that familiar with how to meet the performance standard,to this point we acknowledge it is our fault.

We had updated details for listings and standards of customer service for our stuff and promise to try our best to service customers well on Amazon if we can get the permission to sell again.Would you please consider the account seller rating and the currant rapidly increasing sales in our store?

We never got a negative feedback on our account and there are still items waiting to be shipped into FBA on***day,hope you could give us a chance to improve!

第二部分：列出整改措施（提高高標(biāo)準(zhǔn)服務(wù)、熟悉亞馬遜店鋪規(guī)則等等）（這點(diǎn)很重要?。?/p>

If we get the valuable selling chance on Amazon,we will do as follows:

01

Absolutely,we will learn through all the policies and rules about selling on your platform.

02

We will check the listings in our account to see if they provide enough

information for customers to make their right decisions.

03

We will focus on awaiting shipment items to customers.Double check to confirm customers will have their satisfied items.

04

Use FBA shipping service to give customer good shipping service.Educate stuff of our own warehouse to trible check awaiting shipping orders every day to confirm all the products will on their way to customers.

05

Find out order problems automatically and solve them with customer within 24 hours.Any complaints or product issues we will solve them in proper way within a day in favor of the customer's right.

06

We will build up our own ERP to manage the running for Amazon selling.To control customer services and shipping services with accurate data.

第三部分：結(jié)尾標(biāo)識(shí)再次懇請(qǐng)亞馬遜給予自己一次機(jī)會(huì)

Sincerely,we write this.We will try our best to provide our sales on Amazon.We believe Amazon will give this issue a serious consideration,and to us,there is a hope,a new chance!We will always provide good products and services to customers on Amazon selling.

Look forward to receive your reply.

Best regards

店鋪名

02

品牌侵權(quán)申訴模板

1.店鋪listing的標(biāo)題、描述、圖片、五點(diǎn)描述和關(guān)鍵詞

整改方向：

第一步：檢查以上提到的產(chǎn)品描述相關(guān)關(guān)鍵點(diǎn)，承諾以后不會(huì)再有品牌侵權(quán)的錯(cuò)誤（即陳述自己的行動(dòng)）。

第二步：如果發(fā)現(xiàn)任何侵犯知識(shí)產(chǎn)權(quán)的產(chǎn)品或清單，我們將銷(xiāo)毀這些產(chǎn)品或刪除這些清單。第三步：承諾以后會(huì)認(rèn)真注意和學(xué)習(xí)平臺(tái)的所有政策和規(guī)則。日后上架產(chǎn)品，會(huì)先核實(shí)知識(shí)產(chǎn)權(quán)問(wèn)題，確保產(chǎn)品不會(huì)違反任何其他賣(mài)家的品牌權(quán)益或?qū)＠麢?quán)益，或復(fù)制他人的標(biāo)題、圖片和描述。

2.留意所有在售的產(chǎn)品

整改方向：

第一步：如果有顧客反饋不滿意或投訴產(chǎn)品有問(wèn)題，我們承諾會(huì)在XX小時(shí)內(nèi)幫客戶解決問(wèn)題，為客戶提供最好的購(gòu)物體驗(yàn)（讓亞馬遜相信你是為客戶著想）。

第二步：日后出售的產(chǎn)品將由自己親自設(shè)計(jì)商標(biāo)和設(shè)計(jì)產(chǎn)品包裝，向亞馬遜保證產(chǎn)品都是真實(shí)的，而不是直接從供應(yīng)商渠道直接采購(gòu)，以防止任何可能出現(xiàn)的商標(biāo)侵權(quán)和包裝設(shè)計(jì)侵權(quán)的情況發(fā)生（如果有條件的話）。

第三步：如果有任何銷(xiāo)售問(wèn)題，我們將盡快向亞馬遜尋求幫助，而不是盲目銷(xiāo)售，避免再次觸犯亞馬遜規(guī)則。

申訴郵件模板：

第一部分：對(duì)亞馬遜通知表示感謝

Dear Amazon seller support,Thank you for your concern of our account.

第二部分：表明經(jīng)過(guò)反思已經(jīng)找出了問(wèn)題的原因，表示歉意

We received a notification today that our selling privilege has been removed because we infringe intellectual property rights.We immediately check the listings.

Firstly we are very sorry about our ignorance,we are new to Amazon

selling which started business on amazon in August,we are lacking of the rules and policies when sell on your platform.

Secondly,as the items of Amazon seller performance stated,we did not know this product has its own brand,to this point we acknowledge it is our fault.

第三部分：整改建議，懇請(qǐng)亞馬遜再給自己一次機(jī)會(huì)

We had removed the listings and promise we won't sell it again on Amazon.Would you offer the owner's contact information?I want to do a apologize to him for my ignorance and sorry for the damage to other's benefit.Would you please consider the account seller rating and customers feedback to us?We provided customer both good products and excellent customer service.We never got a claim or negative feedback.Hope Amazon can look through to it.If you can give us a chance,we will do as follows:

01

Absolutely,we will see through all the policies and rules about selling on your platform.

02

We will check the listings in our account to see if there has some which do not meet your requirements,if it does,we will fix it immediately.

03

I will check all my products sold,if the customer reflects any dissatisfaction or product problems,I will be here within 12 hours for them to solve the problem,and offer them the best shopping experience,please trust me.

04

If any selling questions,we will consult Amazon for help as soon as possible,rather than sell blindly.

3.亞馬遜跟賣(mài)申訴、亞馬遜賣(mài)違禁品申訴

這兩種情況寫(xiě)作套路和前面介紹的兩個(gè)類(lèi)似，如果真的是存在跟賣(mài)或者銷(xiāo)售違禁品的情況要承認(rèn)錯(cuò)誤，找出原因，表明整改意愿和整改措施。如果錯(cuò)在什么誤會(huì)也要在郵件中盡量闡釋清楚。

不過(guò)在這里提醒大家賣(mài)仿貨賣(mài)假貨屬于嚴(yán)重的平臺(tái)違規(guī)行為，即使是按照要求申訴后賬戶銷(xiāo)售權(quán)限恢復(fù)的情況也不是大家想象中的那么樂(lè)觀，所以大家在上架產(chǎn)品或者跟賣(mài)其他賣(mài)家產(chǎn)品的時(shí)候一樣要慎重！

亞馬遜被關(guān)聯(lián)申訴關(guān)于亞馬遜被關(guān)聯(lián)申訴的情況，模板同樣和上述幾種情況類(lèi)似，主要是下面這些要點(diǎn)：

第一部分：強(qiáng)調(diào)你只有一個(gè)賣(mài)家賬號(hào)，并且賬號(hào)的行為表現(xiàn)良好，并沒(méi)有違規(guī)的幾率，而且還是優(yōu)質(zhì)賣(mài)家，也可以舉些例子，比如說(shuō)自己的產(chǎn)品很受歡迎，銷(xiāo)量好、五星review很多之類(lèi)的情況說(shuō)明一下。

第二部分：試著提出重新核查或者告知關(guān)聯(lián)了什么賬戶才導(dǎo)致被封號(hào)。

第三部分：最后保證你會(huì)嚴(yán)格遵守亞馬遜的規(guī)則，提供更好的服務(wù)和商品給顧客。我們還需要注意的是，如果賣(mài)家的賬戶和違規(guī)賬戶關(guān)聯(lián)，那么現(xiàn)在這個(gè)賬戶也會(huì)死掉（被永久移除銷(xiāo)售權(quán)限），關(guān)聯(lián)問(wèn)題申訴基本無(wú)望，被關(guān)聯(lián)基本就可以放棄抵抗了，抵抗成功率微乎其微，這種關(guān)聯(lián)比賣(mài)仿貨賣(mài)假貨更可怕。如果是賣(mài)家的賬戶和買(mǎi)家賬戶關(guān)聯(lián)，有很大的概率申訴成功。

注意：這些模板只是提供給你一個(gè)申訴思路，生搬硬套是不會(huì)真實(shí)地表達(dá)出一個(gè)人的真情實(shí)感的。所以不要直接摘抄，直接模仿，你的郵件內(nèi)容反映出來(lái)的內(nèi)容必須是真誠(chéng)、誠(chéng)懇、有說(shuō)服力的，制定的計(jì)劃必須是切實(shí)可靠的，郵件不必太長(zhǎng)，一個(gè)人的接受能力有限，亞馬遜工作人員也是，所以懂得什么是重點(diǎn)很重要。一個(gè)賬號(hào)從注冊(cè)開(kāi)通到成長(zhǎng)再到穩(wěn)定，是一個(gè)漫長(zhǎng)曲折的過(guò)程，作為賣(mài)家都應(yīng)該知道，Amazon平臺(tái)是一個(gè)倡導(dǎo)誠(chéng)信經(jīng)營(yíng)的網(wǎng)站，任何一個(gè)小的操作不當(dāng)都有可能導(dǎo)致賬號(hào)夭折。

因此尊重平臺(tái)規(guī)則，注重銷(xiāo)售產(chǎn)品品質(zhì)，處理好售后是買(mǎi)家的長(zhǎng)久生存之道。

【問(wèn)題：】亞馬遜申訴途徑和時(shí)間亞馬遜申訴時(shí)長(zhǎng)亞馬遜申訴一般需要多久呢？亞馬遜不回復(fù)申訴郵件怎么辦？

答：其實(shí)待回復(fù)的時(shí)間不會(huì)太長(zhǎng)，一般2天之內(nèi)就會(huì)有回復(fù)；如果收到的回復(fù)是處理方案不完整，那就繼續(xù)補(bǔ)充完善方案吧；如果亞馬遜要求你重新修改行動(dòng)計(jì)劃，可能需要3周之后才能得到回復(fù)；要是超過(guò)7天沒(méi)有回復(fù)申訴郵件，可再發(fā)一次申訴。

4.賣(mài)假貨被移除銷(xiāo)售權(quán)

Dear Amazon seller support,

Thank you for your concern of our account.We received a notification today that our selling privilege has been removed cause we sold counterfeit products.We immediately check the listings.

Firstly we are very sorry about our ignorance,we are new to Amazon selling,we are lacking of the rules and policies when sell on your platform.

Secondly,as the items of Amazon seller performance stated,we did not know this product is withits own brand,to this point we acknowledge it is our fault.

We had removed the listings and promise we won't sell it again on Amazon if we do not get the warrant.Would you please consider the account seller rating and customers feedback to us?We provided customer both good products and customer service.We never got a claim or negative feedback.Hope Amazon can look through to it.

If you can give us a chance,we will do as follows:

1.Absolutely,we will see through all the policies and rules about selling on your platform.

2.We will check the listings in our account to see if there has some which do not meet your requirements,if it does,we will fix it immediately.

3.We will check all the products we've been sold,any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4.If any selling questions,we will consult Amazon for help.

Sincerely,we write this.We will try our best to provide our sales on Amazon.We believe Amazon will give this issue a serious consideration,and to us,there is a hope,a new chance for us!

Look forward to receive your reply.

Best regards

5.店鋪名圖片因侵權(quán)被移除的申訴

Example 1

新店上LISTING時(shí)因圖片侵權(quán)被禁售

Dear Seller Performance Team，

Thank you for your notification on the policy violation on the......,we would like to sincerely apologize for the terrible mistake we made.We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr.....on a lot of details including the can do's and can'ts.He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.

However,one of our sales staff,who is new to the company,accidentally put this product onto the list because we would like to start our sales with 50 skus(We had 49 skus ready at that time.)He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in staff management.

Here are the things our company has done to prevent such issue from

happening again.

1.We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.

2.We deleted all the products that we think that could potentially violate the policies.

3.We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon.I would like to apologize for a third time for my carelessness in management，and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.

Looking forward to hearing from you.

your name